Why Doing SEO On Your Own is Bound to Fail
The term “search engine optimization” alone rings a bell to so many people, more particularly those who own or manage businesses or promote brands, products, or services. In the world of marketing, SEO plays a major role, since everything these days are promoted, marketed, advertised, and sold online. Therefore, if you own a business, then it is likely that you also have pondered at least for once that building online presence is your ticket to business continuity and progress. And when the talk is about establishing your presence online, it always will lead to discussing SEO.
But unlike previous marketing endeavors you may have invested in, you can’t possibly succeed in internet marketing on your own. More particularly, you need to opt for expert SEO. Philadelphia PA business owners, at least majority of them, acknowledge this, which is why they always allot a budget to pay for professional SEO services, knowing how important it is to please the search engines and eventually get their websites indexed and given a high rank.
Yes, it’s quite true that learning SEO is rather simple and straightforward; but succeeding in it is another thing. In fact, if you’re doing it on your own, you are destined to fail. And since it is your business that’s at stake here, it only means there is a big risk involved. Here are some of the reasons you shouldn’t experiment with it and instead just hire an internet marketing expert.
1 – You won’t be able to consistently provide fresh content.
SEO is for the most part really about impressing the search engines like Google, Yahoo!, and Bing. These search engines use crawlers, or programs that browse the web and index pages. These crawlers will take a closer look if your website is posting fresh content from time to time, and if you manage to provide fresh content, your website ends up getting a better ranking. Now the biggest question is how will you be able to provide it if you’re not into SEO and internet marketing for that matter on a full-time basis?
2 – Diamonds may last forever, but your links won’t.
Aside from compelling, relevant, and fresh content, search engines also rank websites based on links, both internal and external. The links need to be relevant to the keywords your using, too. The manner of building links and using the right keywords is another thing you need to be good at if you want your SEO campaign to succeed. Sadly, you can’t be an expert in link building and keyword research, both SEO essentials, overnight.
3 – The search engines are just way too complicated for your basic skills in internet marketing.
It may be true that you’re a self-made marketing expert with all those years of experience running your business. But then again, the search engines are just way too complex and technical for you to easily understand in a matter of weeks, even months. It’s alright if there is nothing at stake; but because you are putting money and time in an SEO campaign, not to mention your business’ marketing fate in your hands, it means there is just way too much at risk. Hiring SEO professionals is therefore the safest and most practical choice. It’s a decision you shouldn’t even think twice about making.